When the category of plus size model was first introduced around 1980, to bring style to the clothes of bigger women, no doubt the models were bigger than average, but in the twenty first century, with women having grown steadily bigger over the intervening years, plus size is now no more than average.
The fashion industry has been reluctant to increase the size of plus size models, so is it time to consider introducing a super plus size to bring elegance and style to a new generation of big beautiful women?
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